Lidt af hvert

On a recent trip to New York, I made my way up to the top of the Empire State Building. And there I saw something that made me smile:

Call me a communications geek if you like, but I just love to see well-placed ads

It may not be the most fancy ad, and it does look a bit sad. But you couldn’t ask for a better spot! And it’s probably even free, since they own the building. So maybe the new Times Square could be the top of the buildings surrounding the Empire State Building?

Just a thought

I often enjoy flying fly with Ryanair from Denmark to London to see my family there. I choose Ryanair, as they do have the lowest fares, but I most definitely do not choose them for the service on board. But since the flight is only 90 minutes I can somewhat ignore the inflight “entertainment”.

However, during my recent flight, which was at the end of a 24-hour journey coming back from Mexico, I gave up… I understand their need for doing some inflight sales pitches in order to make up for the cheap airfare, but exactly how many sales do they think they can make in 90 minutes?

Well, this time they were definitely training for the Olympics, as they did not only do one, nor two but FIVE sales pitches in less than 90 minutes:

1. Drinks and snacks (with a full summary of what drinks and snacks were available)
2. Lottery tickets
3. Holiday Calendars for charity (which featured one of the flight attendants, we were told)
4. Duty free shopping (including a full summary of everything on her cart)
5. Drinks and snacks (20 minutes before we touched ground!)

That poor crew was litteraly running up and down the aisle just to make them all in time for the “cabin-crew-take-your-seats-for-landing” message.

But I don’t get it… Who wants to buy anything from someone who is storming past you with a 200-pund cart? Why can’t Ryanair just focus on one or two things only, and then try to excel in those, instead of trying to do too many things at the same time? I’m pretty sure that the crew wouldn’t mind. After all, I don’t think they took this job for the sales experience, as much as the interaction with people.

Anyways, just a thought. I promise you Ryanair, I won’t try and sell it to you – this one is for free!

For a run down of some of the best social media campaigns in the past years, check out Forbes’ gallery of campaigns here: