Twitter

Jeg har tidligere blogget om hvordan PepsiMax har valgt at lade forbrugerne styre indholdet på deres danske site. Indholdet kommer fra Flickr (billeder) og statusopdateringern på Facebook og Twitter, hvor Pepsi bliver nævnt.

Nu er turen kommer til amerikanske Skittles, der på deres site har placeret en såkaldt ‘widget’ (et stykke software) på deres forside. Med denne widget kan brugeren se hvad der lige nu bliver sagt om Skittles på Twitter, klikke sig videre til en fanside på Facebook, eller hoppe videre til Youtube, hvor der automatisk kommer en søgning frem med Skittles relaterede videoer. Der er selvfølgelig også mulighed for at se de billeder der er uploadet på Flickr, hvor Skittles er en del af motivet.

Billedet her foroven er den ‘widget’ der dukker frem når du går ind på deres site, og den følger dig lige meget hvilket site du klikker dig videre ind på - smart

Om man skal være amerikaner for at forstå det univers der tilsyneladende er omkring Skittles ved jeg ikke. Jeg er nok mest betaget af deres anvendelse af teknologierne, end jeg er af den egentlige eksekvering/værdi af anvendelsen af de sociale medier.For hvad får de ud af det?

Ligesom med PepsiMax, savner jeg nok en lidt dybere indsigt i den effekt det må have på deres brand og (går jeg ud fra) forsøg på at skabe et ‘community’ omkring deres brand. Har det en reel effekt?

…hermed opfordring til speciale eller PhD!

Hvad mener du? Hvad opnår PepsiMax og Skittles ved at anvende de sociale medier som de gør - udover at begejstre teknologi-nørder som mig?

Smut også en tur forbi Vittrup | Kommunikation

Rachel McLean and Marie Griffiths gave an interesting insight into an online trend on the rise - the increasing publication of private lives through social media such as Youtube, Twitter and Facebook. They refer to is as “Washing the dirty linen” - nice title

Some of the trends recognized by McLean and Griffiths are:

• broadcasting of domestic events
• broadcast of disputes and declarations of love
• lives lived online
• transgression of boundaries
• work colleagues and friends mesh together
• generational boundaries transgression

The participants in their study gave the following reasons for broadcasting their life online:

• for advice or support
• to show off to my friends
• I can socialize when I’m stuck at home
• I can stay in touch with my friends

However, why do so publicly? Could you not post these videos and comments in more private arenas and not in e.g. Youtube? The following is an example of a publication of a very private situation (let it run for a while):

Why would kids want to broadcast this? And do the parents even know? Also, it seems that not only kids are living their lives in the public. For instance, how many times have you experienced that a colleague or not-so-close friend shared details with you that you wish they hadn’t? I know I have…

Are these trends a side effect of our growing presence online? The many hours we spend updating our status on Facebook, sharing our pictures in Flickr and ‘tweeting’ about everything we do? Have we become socially incompetent?

Please join in on the discussion! Personally, I’m the discrete type, and do not use my status (whether Facebook or Twitter) to disclose personal details - but I know of some that do. And frankly, I would prefer it if they didn’t…

What is your opinion?

Friday had a session on Privacy and Social Media where Fred Stutzman did a presentation on ‘Managing multiple online identities’.

This presenation touched upon a very interesting aspect of web 2.0 and communication. As we spend more and more of our time online, and engage in different types of networks - social and professional - we need to think more about how we ‘act’ online.

If you are using LinkedIn, Facebook, Twitter or other similar media types, you may recognize the title of the presentation - ‘Managing multiple online identities’.

Personally, I have made the choice to use Facebook for personal social relations (and only for those I actually wish to maintain a connection with), Linkedin is for my professional relations and Twitter is a mix of social and professions (leaning on professional).

I also have a blog (duh! You’re reading it!), and it has changed from being a personal blog with entries concerned with personal stories to one where I write blogposts on topics relevant to my work within marketing, communication and web 2.0.

But returning to Stutzman’s presentation, his results from his studies indicate that multiple profiles enable:

• accomplishment of promotional and collaborative goals
• catering to specific audiences at specific times
• not having to apologize for off-topic posts
• offer differing informaion streams (topic/interest)

…which caters well to my own epxerience in handling my many online identities.

How do you manage your online identities? Have you decided what online channels you want to use for specific purposes?

Let me know