Posts Tagged ‘blogs’

Friday had a session on Privacy and Social Media where Fred Stutzman did a presentation on ‘Managing multiple online identities’.

This presenation touched upon a very interesting aspect of web 2.0 and communication. As we spend more and more of our time online, and engage in different types of networks – social and professional – we need to think more about how we ‘act’ online.

If you are using LinkedIn, Facebook, Twitter or other similar media types, you may recognize the title of the presentation – ‘Managing multiple online identities’.

Personally, I have made the choice to use Facebook for personal social relations (and only for those I actually wish to maintain a connection with), Linkedin is for my professional relations and Twitter is a mix of social and professions (leaning on professional).

I also have a blog (duh! You’re reading it!), and it has changed from being a personal blog with entries concerned with personal stories to one where I write blogposts on topics relevant to my work within marketing, communication and web 2.0.

But returning to Stutzman’s presentation, his results from his studies indicate that multiple profiles enable:

• accomplishment of promotional and collaborative goals
• catering to specific audiences at specific times
• not having to apologize for off-topic posts
• offer differing informaion streams (topic/interest)

…which caters well to my own epxerience in handling my many online identities.

How do you manage your online identities? Have you decided what online channels you want to use for specific purposes?

Let me know

Ifølge en ny rapport fra Burston Marsteller benytter hele 54% af Fortune 100 virksomheder sig af Twitter til at kommunikere med deres stakeholdere! Et pænt højt tal, og ikke mindst yderst interessant når man ser tallene for blogs (32%) og Facebook (29%) samtidig.

Af de Fortune 100 virksomheder der har en Twitter-konto, benytter hele 97% sig af Twitter til at nyhedsopdateringer og andre meddelelser, mens næsten 67% bruger det til en eller anden form for kundeservice.

De har altså godt fat i de sociale medier deroppe i toppen, og de sociale medier er nu ikke længere forbeholdt privatpersoner eller smarte reklamebureauer, men store tunge kæder som Sears og Walmart. Herhjemme ser vi tweets fra SAS og Jyske Bank.

Det bliver super interessant at se hvor udviklingen driver os hen